Adding a call to action button

A call to action button prompts the user to explore more of the brand or service and promotes further traffic to branch out to other areas of the brand or service.

1. Start by opening the business profile on Instagram
2. Choose the option to edit the profile
3. Once on the edit profile, there is an option to select business information
4. There should be an option to select contact options
5. Click on add an action
6. There is a selection of action options available such as call, directions, text, and email
7. Select the action that’s best suited for the Instagram bio
8. Select submit to save changes made.