What does link in bio mean on Instagram?
If an Instagram user addresses their audience with the phrase "link in bio," it means they are directing them to go to their Instagram profile's bio section to access the clickable URL for the website they're promoting.
"Link in bio" is essentially a call to action, promoting more information available outside of Instagram's parameters.
But Instagram recently gifted us two new features: linkable profiles and hashtags, right in your bio. You can now add them alongside the link to your website.
How to Add a Link to Your Instagram Bio?
- Open your Instagram mobile app.
- Visit your profile by tapping the person icon on the bottom right.
- Tap "Edit Profile" at the top of the screen.
- Write a custom description in 150 characters or less.
- Add a brief link to your website in the form of yourdomain.com.
- Add links to other profiles by tapping "@" followed by the profile's handle.
- Add hashtags by tapping "#" followed by the hashtag you associate with.
- Tap "Done" to save your bio.
Note: The instructions above apply to the latest version of Instagram -- 37.0 on iOS. You can also edit your bio on Instagram's website by navigating to your profile and clicking "Edit Profile" next to your name.
On the screen to the left, below, you can see how Instagram suggests popular hashtags as you edit the bio text field, just like it would when you add a hashtag to a picture's caption. On the screen to the right, you'll see the profile of a person who uses hashtags, profile links, and websites in her bio. You can also simply clean up your Instagram bio by creating a Start Page that will allow your followers to view all of your links across multiple platforms.
