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It's Cool to be in the LoopFast. Responsive. Inexpensive.
Companies that speak in the language of the pitch are no longer speaking to anyone.
We must move from numbers keeping score to numbers that drive better actions.
When you are writing keep asking yourself so what until you are sure what is in it for the customer.
SEO is not something you do anymore, it’s what happens when you do everything else right
The objective is not to ‘make your links appear natural’; the objective is that your links are natural
Love your readers to death!
Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.
Focus on how to be social, not how to do social.
Being able to quit things that don’t work is integral to being a winner
Don’t say anything online that you wouldn’t want to plaster on a billboard with your face (or logo) on it.
Without strategy, content is just stuff, and the world has enough stuff. – Arjun Basu
Your website is your greatest asset. More people view your web pages than anything else.
Content marketing is a commitment, not a campaign.
Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it
Authenticity, honesty, and personal voice underlie much of what’s successful on the web.
People don’t buy what you do, they buy why you do it.
Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?
People ignore design that ignores people.
Traditional marketing talks at people. Content marketing talks with them.
Signing up is a powerful signal of intent to buy. Send them email until they do. – Jordie van Rijn
Personalisation — it is not about first/last name. It’s about relevant content. – Dan Jak
Quality is more important than quantity. One home run is much better than two doubles.
The secret to getting results from your social networking is to act like a member, not a marketer.
On average, people should be more skeptical when they see numbers.
They should be more willing to play around with the data themselves.
Blog with passion. Passion spreads.
Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.
Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.
Stay committed to your decisions, but stay flexible in your approach.
Content is fire; social media is gasoline. – Jay Baer
There’s never been a better time to be in advertising, and there’s never been a worse time. – Aaron Reitkopf
Give them quality. That’s the best kind of advertising.
You have to understand that nothing appeals to everybody.
Google only loves you when everyone else loves you first. – Wendy Piersall
You can’t shortcut relationships.
It doesn’t matter how much ‘real’ (objective) value you have baked into your product if your customers don’t perceive that value.
Think like a publisher, not a marketer.
Nothing influences people more than a recommendation from a trusted friend.
Content is fire. Social Media is gasoline.
Make your marketing so useful people would pay you for it.
Disruptive innovation can hurt, if you are not the one doing the disrupting.
Don’t think of pitching. Think of offering…The offer is better than a pitch.
Create a minimal viable product or website, launch it, and get feedback.
Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.\
You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important.
Make it about them, not about you.
Best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy.
We embed social media inside our processes. Let’s look at our processes and see how we can enhance them with social.
My theory is that in the age of the internet, it’s what you write, not where you write it, that matters. – Dan Lyons
The difference between Sales and Marketing is that Marketing owns the message and Sales own the relationship.
Tell stories. – Seth Godin
An essential aspect of creativity is not being afraid to fail.
People don’t buy what you do, they buy why you do it. – Simon Sinek
If plan A fails — remember you have 25 letters left.
Social Media is about sociology and psychology more than technology.
If you cannot do great things, do small things in a great way.
The brands that can connect with the client in a real way will win – Gary Vaynerchuk
Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. – Neil Patel
Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline? – Ann Handley
Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.
Your goal should be to own quality time in your customer’s inbox.
Modern sales feels more like a Doctor/Patient relationship than a Salesperson/Prospect relationship
I want to do business with a company that treats emailing me as a privilege, not a transaction. – Andrea Mignolo
Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.
Marketing without data is like driving with your eyes closed.
The consumer is not a moron; she is your wife.
Our head of social media is the customer.
When it comes to content, the best marketers know that self-promotion is good!
Your goal should be to own quality time in your customer’s inbox. – Drew Davis
Quit counting fans, followers, and blog subscribers like bottle caps. Think instead about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.
We need to stop interrupting what people are interested in and be what people are interested in.
Business has only two functions – marketing and innovation.
The best ideas come as jokes. Make your thinking as funny as possible.
So let me get this straight, you tell your clients to blog every day but you don’t?
Google only loves you when everyone else loves you first.
It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.
We must move from numbers keeping score to numbers that drive better actions.
Our job is not to create content. Our job is to change the world of the people who consume it. – Andrea Fryrear
Google only loves you when everyone else loves you first.
My theory is that in the age of the internet, it’s what you write, not where you write it, that matters.
Marketers need to build digital relationships and reputation before closing a sale.
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